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Drink Responsibly

What is Responsible Consumption?

Responsible Consumption refers to the consumption of wine engaged in by healthy adults, which does not exceed the recommended limits, or affect their wellbeing or that of others. Viña Concha y Toro has established a standard serving of 100 ml for red, white or sparkling wine. The most common serving measure in restaurants and bars is 150 ml. As such, it is very important to be aware of serving sizes, and to drink responsibly.

  1. Supports, promotes and prioritizes moderate consumption of wine and alcoholic beverages, in line with international standards proposed by the World Health Organization (WHO).
  2. Rejects and condemns the consumption of wine and alcoholic beverages among high-risk groups, such as minors, pregnant women and drivers.
  3. Considers and communicates the responsible consumption and sale of wine and alcoholic beverages as a key component of its corporate and marketing codes.
  4. Promotes wine consumption as part of a healthy lifestyle.

Principles of responsible consumption